CQG has created a new position to help execute their strategic business plan. The position is chief of staff, and for that position they selected Alli Brennan. She started in that role on May 1.
Brennan’s rise at CQG is a product of her strong leadership skills, industry understanding and a knack for integrating data into the decision making process. She is not a seat of the pants manager, but a data driven change agent who understands the markets and the industry.
“Alli will be responsible for the execution for our strategic business initiatives and to help align everyone around our Goals and Priorities as an organization,” CQG said in an internal memo obtained by JLN.
Brennan will also continue in her role as director of marketing.
I have a favorite business saying from the late management consultant Peter Drucker. He said business is about two things, “innovation and marketing.” Everything else is a commodity.
Given the pace of change in the markets, especially around data and the new markets springing up, being chief of staff at CQG is a great role to integrate innovation and marketing.
Congratulations to Brennan on her promotion.